Avery Oldt is the Head of Design & Research at Amazon Fashion. We chatted with her to understand the unique ways she leads and how she champions the work of her team. Let’s learn her story...
We were able to join Avery as she met her Seattle team for the first time face to face since starting her role at Amazon. It was dark and pouring outside as we walked to meet her team, but the gloomy weather had no dreary impact on the vibrant conversation that evening. Pizzas landed on tables and were quickly consumed. An energetic Pomeranian hopped around dodging feet; hoping for a taste of leftover crusts, and we watched as Avery pulled each of her team members aside for a personal greeting. We couldn’t help but notice how each person left her presence looking happier than when she walked in.
Avery thoughtfully provides her team of designers a safe space to be themselves and grow creatively into their potential. We asked her how she’d already established such a connection with her team just five months into her role and she shared three leadership pillars that shape how she leads; believing that everyone deserves to be happy and fulfilled at work, that it’s her role to help her team do their best work, and that relationships built on trust, equity, and inclusivity will consistently produce the best design work.
Everyone deserves to be happy and fulfilled at work.
Avery doesn’t believe you can just throw money at your organization and expect outstanding results. She believes that you must dedicate quality time and effort on a consistent basis to ensure they feel valued and respected. It’s important to Avery that her team can depend on her to take care of them during work hours.
We asked Avery about the unique things she’s uncovered working at Amazon so far. She mentioned loving the Amazon writing culture and how it sets up the design community for success. At Amazon, we bring an idea to life through a detailed writing process that describes who the idea will impact, what customer research we have, and why the idea deserves time and space. Avery explains that “it’s creating a space for design in a way that hasn’t been recognized before”. This thoughtfulness in planning out project launches helps phase out underdeveloped ideas.
Avery loves to write; both at work and in her free time. She’s amassed several thousand followers on LinkedIn who subscribe to her creative posts. She writes for people who are going through tough situations and feel like they are alone or unappreciated. Avery admits that she has gone through similar struggles over the course of her career and uses herplatform to be vulnerable and draw connections between her and her followers in the hopes of motivating them to overcome their own obstacles.
The way Avery upholds her leadership pillars is inspiring to us, but so are the unique ways she is creative outside of work. In her free time, Avery is working on a few product design side hustles in stealth mode (stay tuned on her LinkedIn for updates!) or seeking another Volkswagen Westfalia van to either refurbish or add to her personal collection. Her family drives them to beautiful nature and hiking spots that take them through San Francisco cityscapes and end at the mountains by the sea.
As we were opening our umbrellas to say goodbye to Avery and her team, we asked herwhat advice she has for someone trying to stand out in their career as a new creative. Sheshared:
You may feel like you need to convince everyone that you have value. Stop trying to do that. Just show them the value!
You might have to work through boring work that doesn’t allow you to share your most creative thoughts. She says that if you stand strong, give more than you’re asked, and show the value you can add, that you’ll stand out. Go define your own worth, and in time, you’ll find the right place for you and your skills.
