Amazon Design

Drawing a Path to UX

A smiling woman wearing warm winter clothing poses next to a large bronze sculpture of a human figure with an elongated, abstract form located outdoors near classical architectural columns.
December 12, 2022

Design leader Julia Blum takes us back to the start of her career as an aspiring artist and discusses how her passion for art unfolded her path to UX Design.

For Julia Blum, what appeared to be an unfortunate timing turned out to be a blessing in disguise. She majored in fine arts and drawing with plans to become an artist. But graduating during the 2008 recession made it particularly challenging to continue her path as an artist. Left with limited options, Julia began working at museums as an exhibition designer.

Julia became fascinated by exhibit design during her tenure at the Smithsonian. She helped design and create exhibits and props for interactive exhibitions, and later moved into managing content for new exhibits. Creating the graphic panels nurtured her passion in drawing because she was able to leverage skills in printmaking from her university years.

Though she had a busy work schedule, Julia made time to take classes to expand her skills as a designer. When the opportunity came for her to advance, she was able to leverage her new knowledge. Julia also mentioned that team support was vital to her growth, noting that their support empowered her to explore and grow.

In 2011, Julia moved to Seattle and continued to work as a solo designer on an interactive exhibit at the Seattle Center. The opportunities she had there helped round out her portfolio, which she used to apply to Amazon.

After 10 fruitful years at Amazon, Julia’s career blossomed from visual design to UX design, and now, she’s currently a Sr. UX Design Manager, leading a global team of 50+.

Julia attributes her success at Amazon to her demonstration of our Leadership Principles “Ownership” and ”Learn and Be Curious“. She also credits her comfort with operating autonomously as a key success factor in her growth at the company. Here at Amazon, Julia has always felt the support of her leadership. The nurturing environment of Amazon has been a fertile ground for her to grow as an artist and as a designer. At Amazon there are always exciting new challenges and opportunities to learn.

Large indoor space with children engaged in creative art activities. The floor is covered with vibrant splashes of colorful paint, and several children are painting directly on the floor surface using various art materials. A mother and daughter are seated closely together, collaborating on a painted design, while other children move around the expansive paint-covered space, freely expressing themselves through artistic exploration.

Julia believes exploring creative passions outside of work can also fuel creativity at work. In fact, if you’re wandering the streets of London near the Amazon offices, you may just find Julia touring one of the local contemporary art museums. Julia has been part of a lot of growth and transition. Her story is a gentle reminder that to create a happy and successful balance at work means intentionally stepping away from it. For Julia, that meant immersing herself in the arts - her greatest source of inspiration.

Share on 
Content Strategist, Design Programs, Amazon
Design Writer, Editor
Related Stories
Read More
Meet Doug Cerny, Sr. UX Designer on Amazon’s Buy with Prime team with 15+ years of experience in systems thinking, Human Factors, UX, design, and research. Let’s learn his story...
We recently connected with Brendan Gramer, UX Leader and President of Amazon People with Disabilities affinity group (AmazonPwD), to discuss how AmazonPwD has impacted inclusive design at Amazon.
Once a month, Amazonians from diverse creative backgrounds and skill levels connect through an instructor led figure drawing event.