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Packaging

  • An assortment of Amazon devices including the Echo Show 15 smart display, Kindle e-readers like the Kindle, Kindle Paperwhite, and Kindle Scribe e-note taking device with pen, as well as the Fire TV Stick streaming device, all displayed against a blue and brown cardboard packaging background showcasing their features.
    Introducing Amazon’s all-new device packaging
    Echo, Kindle, and Fire TV product packaging gets an all-new look using more recycled fiber and less ink.
    Packaging
Amazon logo - the word 'amazon' in lowercase letters with a curved underline resembling a smile
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